Running your own business is no easy task, and your to-do-list is guaranteed to never end. This said, you shouldn’t use this as an excuse to take short cuts when it comes to having online visibility. Beginning with your website, it’s vital to position yourself online with a strong, professional destination that gives customers the impression you mean business and the motivation to want to engage more with your business. With this in mind, consider these five reasons why having a strong website is important.

1. First impressions still matter

Let’s put it this way, we now live in a digital age where people search stuff on Google before they purchase something, visiting review websites or watch videos on YouTube. You want your first impression to potential customers to be the best as it should be. Starting with a website, consumers think and decide if they want to or not visit your store, office or restaurant. They will mostly disregard exert effort to drive or get to your location, so this where the website comes in. Website should 100% reflect of what your business looks like and what you offer, we’re talking about people who wanted to become comfortable in shopping or looking for your services in anytime of the day.

2. Window Shopping isn’t dead yet

Walking down the street, checking local stores isn’t the only way people to check businesses nowadays. Customers most likely rely in visiting Search engines like Google, Bing, Yahoo, Yelp and other online review / directory websites. They usually constantly looking and planning on their next things to buy. So, making sure your business is inline with these sites is a plus point if you want to keep up, well of course a website would be a huge step up to represent your business within these sites among customer reviews, review sites and search engine results. Aside from website address on hand, adding your business details such as address, email and phone number is visible.

3. No Website = Losing Business

You’re missing out a bunch of opportunities without a website like customers who likely want to know you by checking out your website, customer reviews and other online stuff associated to your business. But, if you happen to have a website but in bad shape, then it’s better to have no website at all.  A bad website can equally compare to have no website at all since it will literally make your business look bad. With so many resources out there to find a good template or have someone in a digital agency to help you setup your website, there’s no really valid reason for you to make your business look legit and professional looking.

In fairness speaking, having no website and bad looking website are both bad for business.

If you happen to be one man or woman show or has 50+ employees on board, the website must look as if you have a good dedicated and professional team that privately keeping your online presence strong and legit. Maybe for smaller businesses, website isn’t necessary, but let say that another option for those people is to consider other ways to make their business appear in online presence, like social media marketing or advertising for someone else. The main key here is to have a professional, good looking website that mainly functions as your business, that usually offers, promote your services or product in its simplest form.